What are different Tableau Products and their Prices?

Tableau Products and Pricing 

Understanding Tableau

Tableau is currently one of the most popular and fastest-growing business intelligence and visual analytics platforms in the industry. It helps users explore and analyze data to share meaningful insights that change the way businesses are operating. It is evolving intuition-driven decisions to data-driven business decisions.

Without any coding requirements, Tableau's interface is designed for a natural and seamless flow of thoughts. It empowers millions of users and organizations to understand their data better and present it in a compelling way using easy but powerful graphs, dashboards, and stories. Businesses can thus make the best use of their data. To know more and learn about Tableau, check out our Tableau Certification Training at Techcanvass. Using industry expertise and the best resources, our training provides an in-depth understanding of different features, when, and how to use them in various business scenarios. Industry-specific case studies and projects will equip you and your team with the right skills and an in-depth understanding of Tableau to drive data-enabled insightful decision-making in the teams and the organization.

You can take a look at Tableau's product suite and its features.

With this background, let us now look at Tableau licenses and pricing.

 

Tableau Licenses

Employees working with data have various roles and responsibilities like creating visualizations, finding insights, digging deep into cleaned data, simply looking at the key metrics, making decisions using the insights, etc. Tableau has created three different roles aligning to different data needs of organizations and individual users.

 

Tableau Creator

The creator license allows users to clean, transform, and connect to multiple sources to convert raw data into powerful visualizations by answering more profound questions. These users will dig deep into the data for meaningful insights, and hence, they need a robust and secure visual analytics platform. They will publish their visualizations and data sources to users in their organization, enabling them to use clean data and ready dashboards. So, in short, these users will create the data sources and valuable visualization content for further analysis or questioning by other users.

This license is best suited for users designing content and includes Tableau Desktop, Tableau Prep Builder, and one Creator license of Tableau Server or Tableau Online. It costs $70 USD/user/month annually. The minimum requirement is at least one user. This license is also available for individual users.

 

Note: You cannot purchase Tableau Desktop but will now need to purchase the Tableau Creator license.

 

Tableau Explorers

Explorers are the organization's change harbingers trying to analyze data for business growth. They are comfortable working with data and will work on data sets and visualizations they receive from or are published by the creators to modify, dig deep, combine and find answers based on their requirements. They question the data to uncover insights not discovered in the preliminary reports shared with them.

This license includes one Explorer license of Tableau Server or Tableau Online. It costs $35 /user/month for Tableau Server and $42 /user/month billed annually for Tableau Online. The minimum requirement is at least five users.

 

Tableau Viewers

Viewers derive analytical insights from the data and dashboards curated by Creators and Explorers to make data-driven business decisions. Viewers like the company Executives can receive alerts, interact (view or filter) with the dashboards to look at data facts, high-level metrics, performance, and make informed decisions instead of just relying on intuition.

It includes one Viewer license of Tableau Server or Tableau Online. It costs $12 /user/month for Tableau Server and $15 /user/month billed annually for Tableau Online. The minimum requirement is at least a hundred users.

 

Embedded Analytics

Tableau also provides Embedded Analytics, using which organizations can create dashboards in Tableau and integrate them seamlessly into their already existing technologies and products. It includes a Tableau Server license and access to all the APIs and administration needed to integrate Tableau into its products. The pricing varies on several factors like the number of users, hardware requirements, and so on. You can contact Tableau for pricing.

 

Add-ons Provided by Tableau

Tableau Data Management: It helps prepare and manage data, along with data governance. It includes Tableau Prep Conductor to automate and schedule workflows developed in the Tableau Prep Builder and Tableau Catalog to highlight the data connections, impact analysis and usage metrics of all the data being used in Tableau. It costs $5.50 user/month billed annually and is required for all Creators, Explorers, and Viewers on an account.

Einstein Discovery: It readily and quickly provides recommendations and predictions to users without coding and algorithms using machine learning models. It brings analytics to everyone's doorstep. It costs $25 user/month billed annually and is required for all Creators, Explorers, and Viewers on an account.

Tableau Server Management: It helps streamline critical Tableau Server deployments and migrations and enables efficient Server management. It costs $3 user/month billed annually and is required for all Creators, Explorers, and Viewers on an account. To conclude, the mix of users in an organization, the data strategy, and the organization's data maturity are essential factors to consider while deciding which Tableau licenses are most suitable.